Our Mission

To support new and developing business owners by helping them to advance their business capability, capacity and sustainability through the sharing of knowledge and experience by skilled business people willing and able to gift their time and expertise.

Our Network

Business Mentors New Zealand is an independent not-for-profit organisation dedicated to the delivery of a business mentoring service. Our national service maintains a regional focus made possible by our 17 agencies, whose coordinators match local Mentors with local business people (Mentees).

We have a close working relationship with New Zealand Trade & Enterprise (NZTE) and Callaghan Innovation Regional Business Partnership Network (RBP) ensuring we have access to relevant business development and growth initiatives that complement our business mentoring service. Our regional agents will:

  • Engage new local Mentors and support existing Mentors.
  • Assist local business people in engaging with the mentoring service where applicable.
  • Support Mentors and Mentees with their mentoring relationship.


Agency Contacts

Our Mentors

Mentors are business people who are motivated enough to gift their time to help others succeed. They have at times struggled in business, and through persistence, skill and learning had well-deserved success. Many Mentors themselves were given help and support by others who assisted them to avoid mistakes and gain knowledge that saved them valuable time and money. This insight and recognition to the benefit and value of mentoring makes them, in turn, great Mentors.

Our Business Mentors are as diverse as the business people we support. With generalist and specialist business skills made available by almost 2000 Mentors nationally, our Mentor Coordinators work alongside the Mentors and the Mentees to ensure they are a good match and have a productive and rewarding mentoring relationship.


Our Team

We are a committed, passionate group of people focused on helping small business owners succeed, for the betterment of businesses and the communities they directly impact.

Sarah Trotman (1)

Sarah Trotman

Chief Executive

We are thrilled to have Sarah Trotman, ONZM re-join our team as Chief Executive of Business Mentors New Zealand. Sarah has had her own businesses over many years and has been a strong advocate for business owners throughout her career. She previously held the role of Chief Executive of Business Mentors New Zealand between 2000 – 2003, when she grew the service to a point where we were mentoring 5,000 business owners per year. I'm looking forward to exploring how we, as an organisation, can further support our small business community. 

Maddy Fistonich

Maddy Fistonich

Marketing & Projects Executive

Maddy graduated from Auckland University of Technology in 2016 with a Bachelor of Arts in Event Management and a minor in Public Relations. She joined our team in February 2019 from her big OE in London. She has taken on the role of Marketing & Projects Executive and is responsible for creating and coordinating the yearly events, marketing campaigns and leading projects. In her free time, Maddy enjoys entertaining her friends, travelling and spending time on the beautiful Waiheke Island.

Jennifer Crosland

Jennifer Crosland

Business Administrator

Jennifer joined the team in August 2019 after graduating from the University of Auckland with a Bachelor of Commerce, majoring in Management, Innovation and Entrepreneurship. She is eager to contribute and bring forward new and exciting ideas. As Business Administrator, Jennifer assists our head office team to ensure smooth and efficient daily operations. When she is not in the office, Jennifer can be found walking up one of Auckland’s many volcanoes, unwinding through yoga, sketching or knitting.


Anastasia Donnachaidh

National Agency Coordinator

Anastasia joined the team at Business Mentors in March 2018 after completing her Bachelor of Commerce at the University of Auckland. She brings a fresh perspective on business and is responsible for supporting our regional Agencies. Anastasia is thrilled to have begun her career with an organisation that is focused on supporting local business owners and start-ups throughout New Zealand. Outside of work, Anastasia enjoys the Auckland food scene, trying out new restaurants and going to local markets on weekends. 

June Robinson

June Robinson

Auckland Mentor Coordinator

June joined Business Mentors New Zealand in 2019, bringing her extensive knowledge from a diverse and successful career within the not-for-profit, education and recruitment sectors. June’s areas of expertise are business and stakeholder relationship development, managing client relationships and partner engagement and support, which makes her perfect for managing Auckland’s Mentor/Mentee matches. June is passionate about delivering services and solutions that truly enhance New Zealander's lives.

Sign up and start your journey with our dedicated Mentors.