In 2005, Midge Hand and her husband, Mike Morgan, co-founded Whippet Digital with a vision to help businesses achieve better results through digital marketing. Today, Whippet Digital has become a leading agency, renowned for its expertise in SEO and content marketing. Based in Ohope Beach, the agency has worked with 100+ businesses across New Zealand and Australia, earning the distinction of being...
Read the latest articles from the Business Mentors team
How to Decide What Kind of Business Owner You Want to Be
Not everyone has to scale up to succeed. As a small business owner, one of the most powerful choices you can make is deciding deliberately what kind of business owner you want to be. In New Zealand, 97% of Kiwi businesses employ fewer than 20 people. That means staying small is okay. In fact, it can be your strategy for building a more resilient and sustainable future.
The conversation around prod...
Three Ways to Boost Productivity Without Growing Your Team
You can boost productivity without hiring anyone new. Smart use of technology, strategic focus, and better systems are some of the secrets to unlocking increased output while keeping your business lean.
About 97% of Kiwi businesses employ fewer than 20 people, so increasing productivity without growing headcount is a smart strategy.
Why productivity matters for small businesses
Productivity measur...









